Wow what an intense experience the last few weeks have been. I learned a lot more about social networking, and related technologies during this assignment. Working on a deadline for a launch of their new website, I worked long days and evenings with this dedicated and enthusiastic team.
This start-up company, like many, don’t realize all that they are missing by not having a full time experienced marketing professional on board. There are many lost opportunities for connecting with customers, building a community and generating buzz without maximizing customer reach and contact. I believe many of them understand some of this in theory, but the true impact of this is many times lost on them.
In the first two days I created a Branding Platform which then made creating the collateral, website content, and press releases much easier to produce. I created a detailed pre-launch and post-launch timeline, created detailed audience reach estimates using various campaigns and events, and also gave them detailed feedback on the content of the customer interface. This, and more was done in about 120 hours over a two week period. Whew!
If you have an upcoming product launch - let’s discuss how I can help you avoid mistakes and provide best of breed procedures and brand thinking.
Thanks,
Anthony
Marketing Optimizor
303-862-8447
