Since I am also a real estate investor, I knew the economy was falling last August when the sub-prime market melted down and had a few flips that I was stuck with. I was able to turn them into rentals after all, but the point is even last December, experts were “unsure” how the economy was going. Duh.
Here it is February already, and nobody will officially call it a recession, but I know it will be, and if not technically, it will look and feel like one.
Anyway, my point is that some clients are pulling way back on marketing to save costs, and keeping their sales teams in place hoping to sell more. Other clients are calling and wanting to know what they can do to continue marketing with lower costs, or for free. These are the smarter clients because they know that eliminating marketing is like saying your going to not put gas in your car for a few months because it’s too expensive. Hmmm, so how do you get to work?
Similarly, how do you get exposure, leads and therefore sales/revenue without marketing?
The really smart companies invested in their marketing systems and created an optimized marketing engine so they can squeeze every ounce of value from their marketing dollars, and have confidence what their ROI is when they spend it. By the way CEOs, investors L-O-V-E when you have an optimized marketing system with metrics and plans.
By the way, there is quite a bit you can do for low cost or FREE when it comes to Internet Marketing, if you have an in house resource. I can help with that, and I can help you build an optimized marketing system, contact me if you’re interested in finding out more.
